NOW (Virgin/Poly (Univ)/EMI compilation series)
This is an artificial label created on MBz for the filing of the long-running and very successful Now That's What I Call Music! series, which is compiled and distributed for UK retail by three separate major companies.
Rather than try and decide whether the releases should be attributed to EMI, PolyGram (now Universal) , or Virgin, they can all be filed here.
On some recent releases the logo used is apparently that of "NOW Music", which was devised by the TV-advertising departments of the companies previously mentioned.
UK titles prior to Now 18 did not include the exclamation mark. Now 18 and Now 19 (UK) include the exclamation mark after the word "Now". From Now 20 (UK), the current Now That's What I Call Music! format was adopted. Please do not change titles to all use the same format.
Note also that volumes 2 and 13 use Roman numerals (ie Now II and Now XIII)
For the complete discography, see: http://en.wikipedia.org/wiki/Now_That%27s_What_I_Call_Music!_discography