The UK's Mail on Sunday occasionally gives away free cds (or other media) with the newspaper. It may print a token enabling their (free) collection at a newsagent, retailer or other location. All such releases should be marked as "promo".
It also offers cds by mail order which would not normally be regarded as promotional.
Note: Many of these releases were done via the labels/promotional companies Upfront or Carbon Music Ltd, but not all, hence why this label exists to group these newspaper releases together on a single page.
Parent Label: The Daily Mail