Elektra Entertainment Group, Inc. (not for release label use!)
1950: founded by Jac Holzman and Paul Rickolt as Elektra Records.
1973-08: renamed Elektra/Asylum Records upon merger with Asylum Records, but informally still referred to itself as Elektra Records thereafter.
1989: renamed Elektra Entertainment, "a division of Warner Communications Inc."
1994: renamed again as Elektra Entertainment Group
2004-02: merged into Atlantic Records and moved under the newly-formed Atlantic Records Group; became dormant until 2009.
2009-06-01: Elektra formally revived as independent entity under Warner Music. the new Elektra uses a modified version of the circa-1970s Elektra logo.