Fueled by the musical vision of brothers Haroon Sheikh and Usman Sheikh, AAG set out on a venture to create a new sound, the like thereof was never witnessed before. Their blend of Old and New, Eastern and Western, gives them their unmistakable signature sound.
The combination of catchy popesque arrangements, fused with the beautiful melodic nature of Pakistans rich, spellbinding eastern classical music, along with the epic rock n' roll sound of the band ensemble captures the hearts and minds of the listeners. They are as memorable based on their sound as witnessed by their live performances.
The bands at times "earthy yet modern" sound has been praised by the greats of the Pakistani music industry and the International scene. Artists such as Bilal Maqsood, Faisal Kapadia, Arshad Mehmood, Shahi Hassan, Immu, Ahmad Butt (eP), Nori Bucci, Mashal Peerzada, Dino Ali, Imran Babar, Nighat Chaudry, Abbas Ali Khan, Umair Jaswal, Siege, Shehzad Hameed, Haroon Rashid, Faraz Anwar, Khurram Waqar, Asad Ahmad, Sameer Ahmad, co-Ven and many more.
The band is led by front man “Haroon Sheikh”. As talented and creative an individual as can be, Haroon seeks to show the uniqueness of AAGs sound and performance with his incredible song and lyric writing, distinct vocal style, mind-blowing guitar work, and arrangements that click. His vision is evident in the bands Production style and the nuances that show the different perspectives of his creativity.
As a graduate of the National College of Arts Lahore (NCA) with a degree in Filmmaking, he also explores the visual medium and its link with music. His skill as a Director/visual artist is made clear by AAGs music videos, all of which he has directed.
The pulse of the band, Drummer/Producer “Usman Sheikh” is another vital part of AAGs sound. As a multi-instrumentalist and a virtuoso, his technical proficiency along with the ability to create memorable melodies is what gives AAGs sound its "Flowing" yet impactful nature. Also, his creativity as a percussionist is what gets the listeners' heads moving and feet tapping, and indeed shows his imprint on AAGs sound.
With their sound, creativity, and their absolutely unmistakable image, AAG seeks to make a lasting mark on the Pakistani music industry, and the world of music as a whole.
Their first step in this venture clearly shows their ability to achieve such a feat. The release of their debut single "AAG" has governed them great success, a loyal and die-hard fan following, and critical acclaim. With regular airtime on all major radio stations, and T.V channels, spending weeks on all top 10s, "AAG" has no doubt become a Hit Single.
The band is currently in the studio, recording their debut album. Indeed a treat to look forward to early 2011!