Pierino Ronald "Perry" Como (May 18, 1912 – May 12, 2001) was an American singer and television personality. During a career spanning more than half a century, he recorded exclusively for RCA Victor for 44 years after signing with the label in 1943. "Mr. C.", as he was nicknamed, sold millions of records for RCA and pioneered a musical variety television show. Como was seen weekly on television from 1949 to 1963, then continued hosting the Kraft Music Hall variety program monthly until 1967. His television shows and seasonal specials were broadcast throughout the world. Also a popular recording artist, Perry Como released numerous hit records from the 1940s through the 1970s. Como's appeal spanned generations and he was universally respected for both his professional standards and the conduct in his personal life.