Jive (Jive Records imprint)
LC 7925 (BMG distribution, 74321 Catalog #'s)
LC 5661 / LC 05661 (Rough Trade Distribution, RTD Catalog #'s)
JIVE Records (stylized as JIVE) was an American record label under the RCA Music Group formed in 1981 by Zomba Records. Formerly headquartered in New York City, known for a string of successes with hip hop artists in the 1980s, and also in teen pop and boy bands during the late 1990s/early 2000s.
JIVE Records operated as an independently managed label until 2003, when Bertelsmann Music Group (BMG) acquired the remainder of its parent company Zomba for US $2.74 billion, which at the time was the largest-ever acquisition of an independent label with major-label distribution. JIVE's best-selling artists worldwide were the Backstreet Boys and Britney Spears.