Magnatune is an American independent record label based in Berkeley, California, founded in spring 2003. It originally only sold music for download through its website, but added a print-CDs-on-demand service in late 2004, and in October 2007 began selling complete albums and individual tracks through Amazon.com. In May 2008, Magnatune launched all-you-can-eat membership plans. From March 2010 Magnatune dropped the CD printing service and moved exclusively to all-you-can-eat membership plans. Magnatune was the first record label to license music online and as of May 2015 had sold over 7,000 licenses in its twelve years of existence.