Olodum is a cultural group based in the black community of Salvador, the capital city of the state of Bahia, Brazil. One of many similar groups in the city (and elsewhere in Brazil), it offers cultural activities to young people, largely centered around music; it also offers theatrical productions and other activities. Founded in 1979, its stated aims are to combat racism, to encourage self-esteem and pride among Afro Brazilians, and to fight for civil rights for all marginalized groups.
Olodum is a bloco-afro from Salvador’s carnival, in Bahia. It was founded on April 25, 1979 during the carnival season as a leisure option for residents of Maciel-Pelourinho, guaranteeing them the right to play at the carnival in one block and in an organized manner. It is a non-governmental organization of the Brazilian black movement. Its headquarters are located in the historic center of Salvador, Pelourinho, which hosts most of its presentations. Its CEO is João Jorge Rodrigues.
Olodum develops activism to combat social discrimination, boost the self-esteem and pride of African-Brazilians, and defend and fight to secure civil and human rights for marginalized people in Bahia and Brazil. Currently, it has a social project called Escola Olodum (Olodum School).