Legal name: Simone Cogo
Also performs as: Bob Rifo
The Bloody Beetroots is an Italian electro house and dance-punk formation established in late 2006 by Bob Rifo, known professionally as Sir Bob Cornelius Rifo. The name the Bloody Beetroots is both used as a pseudonym for the solo projects of Sir Bob Cornelius Rifo (production, guitar, keyboards, DJ), as well as his formation with Tommy Tea (sampling). When performing as a group, they are also referred to as Bloody Beetroots DJ Set. The duo are well known for the black masks they wear during performances.