J Boog (born Jerry Afemata, Long Beach, California) is an American reggae and R&B vocalist and songwriter of Samoan descent. Raised in Compton, California and based in Hawaii, he released his first solo album Hear Me Roar in 2007, which peaked on Billboard's Top Reggae Albums at #8. In 2011 he released his first EP, J Boog, on the label Washhouse Hawaii. It peaked at #19 on the Top Heatseekers chart, and reached #3 on Top Reggae Albums. His next album Backyard Boogie reached #1 on the reggae charts for 2011, 2012, and 2013, and in July 2013 his Live Up! (EP) reached #18 on the Top Heatseekers chart.
He tours frequently, and has shared stages with artists such as Damian Marley, Ziggy Marley, SOJA, The Green, Rebelution, and his regular touring mates The Hot Rain Band. His style predominantly combines island music and Jamaican reggae, but also incorporates rock and R&B.